Gucci has become the first in its league to include ApeCoin as a payment option for its products. Denoted as APE, the token was launched in March this year to power metaverse applications around the BAYC NFT ecosystem. Currently, each APE token is currently priced $7.33 (roughly Rs. 580) with a live market cap of $2,234,823,542 (roughly Rs. 17,673 crore).