Zee5 Report On Smartphones: 50% Metro Users Will Buy New Smartphones In Next 6 Months (Check Interesting Highlights)

India’s largest home-grown video streaming platform, ZEE5 launched the fourth edition from its knowledge series ‘ZEE5 Intelligence Monitor’.

Latest Trends in Indian Smartphone Industry

This launch is unraveling the latest trends prevailing in the Indian smartphone industry.

The multilingual storyteller for entertainment seekers research discovered that more than 50% of smartphone users in the metros are planning to replace their gadget within the next six months. 

It appears quite a departure from the earlier behavior where it was triggered from declining handset performance.

Simply put, the post-covid trend is to grab the latest model, with latest features scoring well above price as the key motivator. 

This upward movement is also driven by consuming the exciting and wide variety of content on OTT apps.

Besides this, Brand reputation, features and technology are the leading factors in determining the consumers preference. 

ZEE5 Intelligence Monitor – Smartphones Consumer Insights and Trends Report Highlights

In a closer look, 2 out of 5 viewers now intend to purchase a phone which costs INR 30,000 or above; with a higher tendency among the 35-44 age group.

 This report uncovers the fascinating new consumer behavior and the contrasting preferences between metro and non-metro consumers in their smartphones’ purchase and usage. 

This ‘ZEE5 Intelligence Monitor – Smartphones Consumer Insights and Trends Report’ also highlights the symbiotic relationship between smartphones and OTT platforms.

The report from Zee5 highlights that smartphones have become the medium for consumers to upgrade their lives.

According to this, women in the entry level smartphones segment upgrade within 6 months, while 97% of the consumers replace their smartphones before the performance dip.

Now, smartphones have emerged as the new life partner for individuals as over 53% of the consumers use their smartphones for more than 4 hours a day.

While purchasing smartphones, women are found to be a price and deal conscious consumers and dominate the Rs 10000 segment, as per this report.

When it comes to owning a brand, men are more brand driven as their share in the Rs 50000+ segment is twice as compared to women.

ZEE5 Global Content Powerhouse

Being India’s largest homegrown video streaming platform and the multilingual storyteller for millions of entertainment seekers, ZEE5 stems from the stable of ZEE Entertainment Enterprises Limited (ZEEL), a Global Content Powerhouse. 

It has emerged as an undisputed video streaming platform of choice for consumers as it offers an expansive and diverse library of content comprising over 3,500 films; 1,750 TV shows, 700 originals and 5 lakhs+ hours of on-demand content.

The contents are offered across 12 languages (English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati, and Punjabi).


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